Robly vs. Mailchimp™
Robly: The Email Platform That's Free for Nonprofits
Robly gives Nonprofits, Religious Organizations and Communities, unlimited free email marketing while Mailchimp only offers a 15% discount. Plus unlimited sends and all features on every plan, for everyone else.

Everything you need in one simple package
Automation helps you attract new customers, engage donors and patrons, keep your audience informed, and strengthen your community. With smart, personalized email automation, you can effortlessly share your message and build lasting relationships.
Mailchimp charges more as your list grows — and limits what you can send
Mailchimp's pricing model charges based on both contact count and email volume, meaning the more you grow, the more you pay — often with overage charges when you exceed your monthly send limits. Many of its most powerful features are also locked behind higher-tier plans. Robly takes a different approach: all features on every plan, unlimited email sends, and transparent pricing that scales affordably. More capability, less complexity, and a fraction of the cost.

Capture more leads with beautiful forms and popups
With stunning and powerful email capture tools. From easy to build and use forms, to popups, exit-intent widgets and more.
Design stunning, responsive emails without coding
Create beautiful emails without having to code or relying on dedicated email designers using our easy Drag & Drop editor.
Deliver the right message to the right audience
Send the appropriate message at the most opportune time and personalize your content using smart segmentation.
Optimize email timing with AI-powered delivery
Send emails at the optimal time, thanks to our automation's real-time response to subscriber behavior.
Fair pricing, superior features
Robly is considerably more affordable compared to Mailchimp™ on a fair comparison of what's offered to you in terms of email sending volume, features included and plan price.
| Monthly Plans | Robly Pricing | Mailchimp Standard Pricing |
|---|---|---|
| Monthly email sends | Unlimited | 12x contact limit with overage charges |
| Features | All features on all plans | Limited by plan |
| Nonprofit pricing | Free | 15% discount only |
| Up to 2,500 contacts | $35/mo — all features included | $60/mo — with feature limitations |
| Up to 5,000 contacts | $58/mo — all features included | $100/mo — with feature limitations |
| Up to 10,000 contacts | $92/mo — all features included | $135/mo — with feature limitations |
Monthly Plans
Robly Pricing vs Mailchimp Standard Pricing
Mailchimp Standard plan limitations include: Limited Seats, Limited Audiences, and Limited Roles. This is an independent comparison done by Robly and is in no way endorsed by Mailchimp™. All honest efforts were made to be accurate and give a fair and objective comparison using publicly available data at the time of publishings. Registered Nonprofits, Religious Organizations and Communities can use Robly for Free. Get a Demo
Get 10x More Email Marketing ROI With Robly's Superior AI Features
Robly gives you exclusive technology to maximize email performance. Our proprietary open-rate optimization, advanced personalization, and beautifully designed email templates help you reach more subscribers and drive better results. Every powerful feature is included in your subscription at no extra cost.
| Standout features | Robly | Mailchimp |
|---|---|---|
| Smart delivery time | Included with Robly AI — learns and sends at the time most likely to result in opens | Not included |
| Auto resend to non-openers | Included with Robly OpenGen — intelligently resends with a new subject line | Not included |
| Enhanced Engagement | Included with Robly Engage — suppresses sending to long-unengaged subscribers | Not included |
Robly AI
Harness the predictive power of Robly AI to ensure your emails arrive at the exact moment your subscribers are most likely to engage. Perfect timing means higher open rates and top-of-the-inbox visibility.

Robly OpenGen
OpenGen gives non-openers a nudge with a follow-up email sporting a new subject line, significantly lifting your open rates and bringing dormant leads back to life.

Robly Engage
Take control of your open rates by ensuring your emails are seen by the right people at the right time, reactivating unengaged subscribers and keeping your list fresh.

Forms, Landing pages & Surveys
Build your list faster with stunning forms, high-converting landing pages, and built-in surveys — all the tools you need to capture leads, gather feedback, and grow your audience without any coding.

Plus all the critical email marketing tools you need.
Mailchimp charges nonprofits. Robly doesn't
Mailchimp offers qualifying nonprofits a 15% discount. Robly offers qualifying Nonprofits, Religious Organizations, and Communities institutions 100% free email marketing. No monthly fees. No send limits. Every feature included. Just focus on your mission.
50% More Opens
Our proprietary email sending technology increases your email open rates and ROI from your campaigns by upwards of 50%.
5x More Engagement
Increase the engagement on your emails with each subsequent campaign that you send. Available on all plans.
10x Your Email List
Grow your email list up to 10x faster with our beautiful and easy to create forms, popups, exit-intents and landing pages.
24/7 Human Support
Get the help when you need, from real people who are genuine experts at email marketing. We are here to see you grow.
Don't take our word for it.
See why thousands of organizations and communities worldwide love Robly.


"Robly offers an easy to use platform and even provided us a super sharp template. They are offering this superior product for less than half of what I was paying at a competitor."
Meghan Lavelle, Owner — Washington General Store
"We love everything about Robly – the ease of designing emails, managing lists and engaging our patrons in managing their own email preferences. The support via Robly has been exceptional as well."
Toby Schine, Executive Director & Producer — Boston Children's Theatre
"Robly A.I. is such an amazingly clever concept… I've always struggled with the best time to send to my list. They solved that one for me! Customer service is super friendly."
Justin Cunningham, Global Product Line Manager — Weatherford International
"I've used Constant Contact, Mailchimp, and Mad Mimi and Robly stands out as someone who a) gets me to the top of the inbox with OpenGen and Robly A.I., b) has a substantially easier-to-use interface than Constant Contact, c) they made it a completely hassle-free switch."
Patricia Beatty, Senior Software Architect — JumpDEMAND Inc.
"The system is very easy to use. Love the templates, much more mobile friendly. Just started testing the Inbox Preview Test function. We've also done a couple of AI campaigns – it's an interesting concept."
Penny Hull, Marketing/Business Development — Stanton Homes
"It couldn't have been easier for me to switch to Robly. Love the features to get me more opens, love the cost savings, love the human touch! I used several mail services but this one clearly beats them all."
Markus W., Co-Founder & CEO — Decoraid.com
Help from real people. Whenever you need.
24/7 expert support whenever you need it. We are here to see you grow.
- Phone + live chat. No ticket queues.
- Same support on every plan.
- 24/7, 365.
- A team that actually knows the platform.

Works with the systems you love
Robly integrates with hundreds of tools and services you already use for your organization. Bring your audience in, sync sales and conversions and improve your data intelligence. All through plug and play.


