Free Handbook

Set Up a School Email Program That Actually Works

Schools that communicate well retain more families and build stronger communities. This handbook walks you through setting up a professional email program tailored for K-12, higher ed, and educational institutions.

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Set Up a School Email Program That Actually Works

🏫 Built for K-12 & higher ed📋 Compliant list-building guide📬 Campaigns for every audience📊 Education-specific benchmarks

A Compliant, Professional Email Program

Everything you need to get started — from platform selection and list building to best practices for school communications.

Campaigns That Drive Enrollment & Engagement

Email sequences for open house events, enrollment periods, parent communications, alumni engagement, and annual giving campaigns.

Benchmarks Built for Education

Industry-specific open rate and engagement benchmarks for schools — so you know what good looks like in an education context.

What's inside —

Why Email Works for Schools

Data and benchmarks showing how email outperforms other channels for school communications — with statistics specific to educational institutions.

Platform Setup & List Building

How to choose the right email platform for a school environment, build compliant contact lists, and set up your sending infrastructure properly.

Campaigns for Every School Audience

Email strategies for prospective families, current parents, students, staff, alumni, and donors — with different approaches for each relationship.

Measuring & Improving Performance

Education-specific performance benchmarks and a simple measurement framework for evaluating and improving your school email program over time.

For Admissions, Communications, and Development Teams

Whether you're in admissions, the communications office, or managing development and alumni relations, this handbook gives you a practical setup guide and a campaign framework you can launch this semester.

Get your free copy of the guide