Free Research Report

2022 Nonprofit Donation Trends: Benchmarks & Insights

Online giving grew significantly in 2021. This annual report analyzes donation trends across 4,500+ nonprofits — giving development teams the benchmarks, patterns, and insights to shape their digital fundraising strategy.

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2022 Nonprofit Donation Trends: Benchmarks & Insights

📊 4,500+ nonprofits analyzed📈 Year-over-year giving trends🗓️ Donor seasonality patterns💡 Actionable fundraising insights

Year-Over-Year Giving Trends

How online donations changed from 2020 to 2021 across nonprofit sectors — with growth rates, average gift sizes, and channel breakdowns.

Donor Behavior & Seasonality

When donors give, what drives giving decisions, and the seasonal patterns that every nonprofit fundraising calendar should be built around.

Digital Channel Performance

How email, social, and mobile giving compare as fundraising channels — and what the data says about where to focus your digital acquisition efforts.

What's inside —

State of Online Giving

An overview of the 2021 online giving landscape — total volume, growth rates, and the macro trends shaping nonprofit fundraising in the post-pandemic period.

Year-Over-Year Benchmarks

Detailed analysis of how online donations changed from 2020 to 2021 across organizational size, mission type, and geographic region.

Donor Behavior Insights

What the data reveals about donor decision-making — average gift size, giving frequency, and the role of recurring giving in overall revenue stability.

Implications for Your Fundraising Strategy

How to apply these benchmarks to your own organization — identifying gaps, setting realistic goals, and prioritizing the digital channels with the highest return.

Built for Development Teams

This report gives nonprofit development directors, major gift officers, and digital fundraising managers the data context to make smarter decisions about where to invest their time and budget.

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